If your business is focused on sales or e-commerce, using a multichannel system can give you an edge. Are you struggling to reach enough customers through local stores or your online store?
These days, the success of your business depends on your reach, product range, and diversity. In other words, the more customers you can find, the more sales you’ll make.
When you use an online store and local retail stores, you make it easier for new and existing customers to find your products and special offers. If you want to grow your sales and reach success with minimum effort, multichannel marketing is a great solution for you!
What is multichannel marketing?
Multichannel marketing means that you use several sales channels for your products and promote them via different marketing channels.
Omnichannel and cross-channel systems are similar to multichannel systems but have distinctive features. The only way to distinguish the different marketing systems from one other is by closely inspecting the extent of internal integration. In multichannel marketing, you use multiple independent channels.
Cross-channel marketing uses different channels, but they all support each other, i.e., they are interconnected. You’ll often see cross-channel marketing strategies used in email marketing campaigns that encourage customers to purchase something.
Omnichannel marketing can be described as a complete fusion of channels. It allows the sharing of customer information across all channels. All in all, the aim is to get the most out of the different marketing strategies.
Multichannel is not the same as omnichannel or cross-channel. It’s worth being aware of this before starting to look for a suitable software system that includes all the right tools.
The components of a successful multichannel system
A successful multichannel system uses both sales and marketing channels. Marketing primarily supports sales.
Multichannel marketing is about acquiring potential customers through as many channels as possible. For example, you can do this via:
- Email marketing
- Social media (e.g. influencers)
- Facebook ads
- Google ads
- Print ads
- TV advertising
- Personal websites
- And more!
You can simply use a channel that best fits you and your business, and most importantly, your target audience!
In multichannel sales, you use several sales channels at once. Brick-and-mortar retail stores are often complemented by an online store. If you are active in, then you can also use multiple e-retailing sales options simultaneously.
Here’s a range of additional sales options:
- retail stores
- outlet stores
- sales reps
What your business actually sells is a secondary factor. Whether you sell clothing, technology, insurance, or various other consumer goods, there’s a perfect multichannel system for you!
Is a multichannel system right for you?
If you want to grow your business, reach more customers, and increase sales, then implementing a multichannel system is a good move.
A quick recap of the advantages of a multichannel system:
- More sales opportunities through various physical stores and online stores.
- Internal system management of orders, therefore less workload.
- Products that are always available for sale.
- Stronger internet presence, including a better brand image and more customers.
- Product improvements through analysis and reporting tools.
If you use a multichannel system to supplement your physical store or your online store, there are only benefits. Any upfront costs for extra stores and staff training will pay off over the long run. One issue you need to address is an increase in administrative tasks. That’s why purchasing multichannel software is your best bet.
How a multichannel software system can help you!
You’ll need to consider which multichannel software is right for your business. Whichever provider you decide to go with, you should expect the following:
- Manage all your sales channels simultaneously.
- Meet higher demands for logistics, transport management, and customer returns.
- Afford higher costs until all the new processes are in place.
Which software best suits you?
There are different ways to manage your multichannel system. You can choose multichannel software for e-commerce that’s only specific to multichannel marketing or choose an ERP that offers many other advantages besides multichannel marketing management. One big advantage of an ERP is that you can use it to optimize your e-commerce, and use it to manage your multichannel system at the same time.
To give you a better idea of what this means, you can find ERP software testimonials below, using xentral software customers as an example.
xentral’s ERP system is very flexible and, therefore, suitable for start-ups, SMEs and mid-sized companies The ERP’s flexibility means you could use it as a service provider and e-commerce solution.
One big advantage with xentral is that you can incorporate automated logistics, and if you’re an Amazon e-retailer, you can install the Amazon interface.
Another important advantage of an ERP system compared with e-commerce software is xentral’s own CRM, enabling you to manage all your customer data centrally and leave your own notes. That way, no order will ever get lost, and you can keep track of special customer requests. Still, the most significant point in favor of ERP software is its level of integration. xentral’s software manages all your multichannel sales channels centrally, showing you invoices, pending transactions, orders, and more.
Additional features include:
- Real-time evaluation of the performance of your online shops, including marketing.
- Integration with fulfillment and shipping service providers.
- Automatic payment reconciliation.
- Connections with over 100 modules (online stores, checkout systems, warehouses, logistics, payment providers, and much more).
To help you decide which ERP software is right for your business, why not try an ERP comparison?
Whatever you decide, a multichannel system gives your business a big boost. And with ERP software to support you, the sky’s the limit!
Are you interested in trying the xentral system? You can try our ERP software free of charge for 14 days! For more inspiration on the topic of ERP software and successful businesses, check out our blog.