yfood: Order volume increased 45 times over with Xentral

By combining the fast pace of life with an awareness of healthy eating, this idea – the brainchild of founders Ben Kremer and Noel Bollmann - was founded in 2017.

19. Juli 2022

6 minutes reading time



Food /


yfood yellow

yfood: smart food instead of fast food

The name yfood will be familiar to anyone who is active on the German food scene. As will the story behind the rise of the Munich-based food start-up. Since 2017, yfood has been selling well-balanced, on-the-go drink meals, powders and bars to people who want a balanced diet on a fast-food schedule.

By combining the fast pace of life with an awareness of healthy eating, this idea – the brainchild of founders Ben Kremer and Noel Bollmann – secured them a deal on Höhle der Löwen, the German equivalent of Shark Tank/Dragons’ Den, at the end of 2018.

The ultimate accolade: Star investor Frank Thelen described yfood as his most successful investment during the entire run of the show.

Being featured on Höhle der Löwen gave the already growing business an additional boost: in 2019 alone, the company recorded 300% growth. Today, it serves around 30 European markets, reaching more than 200,000 customers online in April 2020.

What is the secret to its success? yfood provides the body with the most important micronutrients and macronutrients it needs – in a tasty form. The company is also committed to sustainability and is already 100% climate-neutral, as is its packaging.

yfood is one of the fastest-growing food start-ups in Europe. To meet this challenge, its processes need to run like clockwork.


The challenge: To adapt the company’s processes to its enormous success as quickly as possible

In its earliest days, yfood’s system landscape and processes were still very manageable. The online shop was set up in Shopify, and all orders were forwarded directly to fulfillment partners. There was no need for additional tools or interfaces at this early stage.

However, the yfood concept was such a big hit among customers that it laid bare more and more weaknesses in the set-up. To begin with, Shopify was well able to map all operations reliably. But as the number of orders grew, some processes began to crack under the strain. In particular, it was no longer easy for delivery, ordering and invoicing to keep pace with the rapid growth.


Looking back, the company founders explain: “We had problems with scalability and there was an overall lack of automation.” What they needed was a system that was capable of mapping Shopify while improving yfood’s processes at the same time.

Must-haves for yfood

Essentially, the food start-up needed a new business software that would be able to:


Optimizing processes with Xentral

In August 2018 – around three months before its appearance on Höhle der Löwen – the company opted for Xentral. As the company founders explain: “We had a new warehouse and needed an agile partner that was capable of forwarding the ord