D2C guide: What it is and what your successful implementation strategy looks like

From a business perspective, direct-to-consumer (D2C) sales offer almost exclusively advantages. In this article, we explain what these are and how you can successfully implement your own D2C strategy.

Der Xentral D2C-Leitfaden: Was es ist und wie deine erfolgreiche Umsetzungsstrategie aussieht
Elisabeth Büschler

Do you know the Solimo brand? Or maybe Meraki? What about Red Wagon? Sound vaguely familiar? Then let's add another name to our list: AmazonBasics. This should ring a bell at the latest: Sure, it's the private label of the biggest online department store in the western world!

The others mentioned above are too. Amazon now owns over 80 of its own brands - from baby supplies to snacks - and sells products manufactured in-house directly to end consumers under these labels.

Why? Because direct-to-consumer (D2C) sales offer almost exclusively advantages from a business perspective. In this article, we explain what these are and how you can successfully implement your own D2C strategy.

D2C Definition: What is direct selling?

Direct-to-consumer, or D2C for short, refers to the sale of services or products directly by the manufacturer to the end customer, without an intermediary.

Basically, D2C is the most original form of distribution. For centuries, producers and artisans sold their goods themselves, until the first large trading companies were established with the advent of colonialism. At some point, middlemen were established - for food, everyday goods, electronics, vehicles ...

With the successful advent of the internet, however, this trend has reversed. All major brands that used to sell their goods exclusively via B2B (business to business) now have at least their own online store or even brick-and-mortar stores.

However, D2C is not just for the industry giants; more and more medium-sized retailers and young start-ups are also using direct sales for themselves - and for a number of very compelling reasons.


As a micro-roastery, we could also work without an ERP system. But if you want to grow and not get lost in processes, then it is very important to have a software where you can find everything in one place.

Elisabetta Epping-Rossi

Founder and CEO

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We use Shopify as e-commerce platform, but Xentral is the system we refer to as the "beating heart" of our company, as everything comes in or goes out through it.

Tim Nichols

Founder & CEO


Successfully implement your D2C strategy with Xentral!

Do you want to build unique customer loyalty and a successful D2C business? Keep an eye on your workflows and optimize your processes with the Xentral ERP!

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Elisabeth Büschler
She is passionate about innovative brands and content - which is why Xentral, with its more than 1,700 start-ups and SMEs, is the perfect place for her. Her motivation is to take the Xentral community to the next level with helpful content.