Xentral ERP for Hybrid Business Models

Unify B2C and B2B 
in one ERP 

Selling to both retailers and end customers means juggling two different worlds. Xentral brings sales, warehouse, and logistics together in one place, and AI handles the routine work so your team can focus on what actually moves the needle.
  • AI handles the routine. Your team drives the strategy.
  • Manage separate pricing structures easily
  • Orchestrate multichannel orders efficiently
No installation. No credit card.
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Xentral ERP for hybrid business models: Take full control of your B2B and B2C processes 

  • Xentral ERP for hybrid business models: A user interface showing a sales order overview for outdoor items, featuring marketplace icons for Shopify, Amazon, and eBay, alongside payment method icons for Mastercard, Google Pay, and Apple Pay.

    Choose your level of control

    Automate online sales orders, or choose manual input for B2B orders. It's all up to you. Customize how you want each part of your business to operate.

  • Xentral ERP: A clean graphic displaying two side-by-side containers labeled "B2C" and "B2B". A mouse cursor is hovering over a small pop-up window in the B2C section, set against a soft light-purple background.

    Workflow flexibility

    Prioritize personal customer relationships in your B2B process while effortlessly managing automated B2C sales. Simplify it all with Xentral.

  • ERP for hybrid business models: A digital dashboard displaying inventory at "Warehouse Munich" and "Warehouse Berlin" with toggle switches. Two striped patio umbrellas are shown below, with a "Transfer stock to Berlin" action button next to the second item.

    Tailored logistics

    Take control of your logistics your way. Whether it's a B2C warehouse in Munich and B2B fulfillment from Berlin, tailor your setup to your preferences.

AI Agents for your hybrid commerce 

B2C and B2B at the same time means double the complexity: different processes, different pricing structures, different expectations. Xentral AI agents support you on both sides. The Order Agent recognises orders from customer emails and prepares them for approval. The Incoming Invoice Agent checks supplier invoices and prepares postings. The Payment Reconciliation Agent automatically matches incoming payments from both channels. One system that thinks for both channels.
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Integrations

Connect the tools your B2B and B2C business relies on 

Running both B2B and B2C often means juggling multiple systems. Xentral connects your shops, marketplaces, fulfillment providers, payment tools, and accounting software so orders, inventory, and data stay synchronized across all channels.
Xentral ERP All Integrations
Customer story

Sternglas accelerates B2C and B2B processes 

With Xentral, Sternglas has eliminated many manual tasks. Instead of dozens of Excel spreadsheets, the company now works with a centralized product catalog, automated invoicing, and transparent inventory management. This allows the watch brand to save around 20 hours per week and process B2C and B2B orders in one system, creating a scalable and efficient business.
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„Xentral ERP can be used to process completely different order volumes, making it suitable for wholesalers or B2B companies as well as for the B2C sector.“

Lisa, ON MC GmbH, Project manager

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Explore more Xentral highlights 
for your business 

e-Commerce integrations

Connect your online stores and marketplaces to Xentral using our scalable Connect technology. Set up integrations easily with a simple no-code interface and keep your systems synchronized.

Custom B2B workflows

Automate key steps with reminders that keep your B2B processes on track. Monitor progress with real-time analytics and manage projects visually using a drag-and-drop Kanban board.

Tailor how you pick, pack, and ship

Customize your warehouse setup, optimize picking processes, and automate carrier handovers in Xentral. Get real-time inventory updates and reorder alerts for smooth B2B and B2C order status.

Chaos-free returns, happy customers, accurate records

Handle returns smoothly through an automated portal that’s easy to customize. Track refunds, manage return workflows, and keep accurate records without manual work.

Address management

Manage payment terms, credit limits, dunning processes, and contact details in one place. Xentral automatically distributes documents to the correct customer or supplier addresses.

Customizable offers and orders

Adapt discounts, item descriptions, and layouts to different customer relationships. Create tailored offers and orders quickly while keeping processes consistent.

Manage marketplaces from one place 
with Xentral ERP for hybrid business models 

Book your demo now! 

Experience Xentral live and discover the advantages of our ERP software firsthand.

  • Our experts are highly experienced and knowledgeable in commerce
  • They assess your business needs thoroughly before suggesting solutions
  • They'll answer all your questions, no matter how specific
  • You'll receive clear recommendations for implementing Xentral
More than 2000 companies trust Xentral
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Frequently asked questions