Product Management ERP for Merchants

Brands and retailers with large assortments, many SKUs, or complex product variants benefit the most from Xentral's item management. Xentral enables centralized management of all product master data, ideal for growing e-commerce businesses, B2B wholesalers, and manufacturers.

In Xentral, you can set up as many article attributes as you need, with no limits.

With Xentral, you're free to create and assign as many categories as you like to your articles.

Xentral seamlessly sends your products to all integrated channels, or you can transfer them via CSV, API, or transfer module.

You can store articles for most channels in different languages with Xentral, without any limits on the number of languages.

With Xentral, you can easily save HTML for transfer to your shop or preferred marketplace, a popular feature among our customers.

An ERP with built-in product management combines master data with operational processes such as inventory, orders, and finance. A PIM (Product Information Management) system goes deeper into content, media assets, and marketing-related data. For many retail businesses, integrated product management within an ERP is more than sufficient.

Yes. With 200+ integrations and Xentral Connect, your product data is automatically and reliably synchronized across shops and marketplaces.

Yes. Xentral lets you easily create and manage product variants (e.g., sizes, colors) as well as sets or bundles.

All product information is stored centrally in one system. Any changes are automatically synced across all channels, eliminating inconsistencies and conflicting data.