D2C guide: What it is and what your successful implementation strategy looks like

Do you know the Solimo brand? Or maybe Meraki? What about Red Wagon? Sound vaguely familiar? Then let's add another name to our list: AmazonBasics. This should ring a bell at the latest: Sure, it's the private label of the biggest online department store in the western world!

The others mentioned above are too. Amazon now owns over 80 of its own brands - from baby supplies to snacks - and sells products manufactured in-house directly to end consumers under these labels.

Why? Because direct-to-consumer (D2C) sales offer almost exclusively advantages from a business perspective. In this article, we explain what these are and how you can successfully implement your own D2C strategy.

Basically, D2C is the most original form of distribution. For centuries, producers and artisans sold their goods themselves, until the first large trading companies were established with the advent of colonialism. At some point, middlemen were established - for food, everyday goods, electronics, vehicles ...

With the successful advent of the internet, however, this trend has reversed. All major brands that used to sell their goods exclusively via B2B (business to business) now have at least their own online store or even brick-and-mortar stores.

However, D2C is not just for the industry giants; more and more medium-sized retailers and young start-ups are also using direct sales for themselves - and for a number of very compelling reasons.