Meet our expert

Daniela Heiss

Daniela is passionate about strong partnerships and anything that helps retailers move faster. At Xentral, she's the bridge between the company and its partner ecosystem, with the goal of making joint solutions visible and taking work off the plates of more than 2,000 startups and SMBs.

Professional experience

Daniela brings over ten years of experience in SaaS, digital marketing, and customer communications. Before Xentral, she spent more than six years at Personio in various roles across marketing and customer implementation. She got to see firsthand how software grows, how customers actually work with it, and where marketing genuinely helps instead of just communicating. Before that, she was Head of Digital at a Munich-based digital agency and worked in online marketing at startups like Vinted and Stylight. That mix still shapes how she works today: strategic and creative in thinking, operational in understanding, marketing in execution.

Education

Daniela studied media and communications, a foundation that pairs creative thinking with a real grasp of digital channels. Early roles in online content, event organization, and SEO rounded that out, so she learned the craft from the ground up.

Role at Xentral

At Xentral, Daniela leads partner marketing. She works closely with technology, consulting, and agency partners, from integrations to co-marketing campaigns to joint solutions. Her standard: partnerships that pay off concretely for retailers. She stays close to what moves our partners, knows where they and Xentral can achieve more together than alone, and makes sure those stories get told.

Personal life

Outside of work, you'll usually find Daniela outdoors. On a bike, on the slopes, hiking, or on the yoga mat, the constant is movement. What balances it out: camping trips with family and friends, time in nature, good conversations, and the feeling of just being unreachable for a while.