Dr. Moritz Lukas 

Professional experience 

Dr. Moritz Lukas is VP Commercial at Xentral and a recognized expert when it comes to future-proofing the mid-market with smart ERP solutions. Before Xentral, he played a key role in building successful SaaS and e-commerce companies like Taxdoo and byrd. There, he saw firsthand how decisive clear structures are for fast and sustainable growth.

His credo: turn operational chaos into order, so founders can focus their energy on what actually matters. That experience has made him a sought-after partner for growing companies looking to cut complexity and lift efficiency.

Education 

Moritz earned his PhD in Banking and Behavioral Finance and went on to do postdoctoral research at the University of Hamburg. His academic focus was on decision-making processes and empirical economic research. He brings that grounding in data-driven decision-making and human behavior into his work today: when it comes to structuring processes and enabling better, fact-based decisions, he pairs academic depth with pragmatic execution.

Role at Xentral 

At Xentral, Moritz leads all commercial functions, from sales, marketing, and customer development through partnerships, pricing, packaging, and revenue operations. His goal is clear: technology shouldn't complicate workflows, it should create real value, through more transparency, more efficiency, and more room to focus on the core of the business. With his mix of academic expertise and operational experience, he makes sure Xentral customers can professionalize their business processes for the long haul.

Personal life 

When he's not helping retailers run smarter operations, he's drawn to innovative technology that makes everyday life easier, especially where AI meets practical use.