Elisabeth Büschler 

Professional Experience 

Elisabeth Büschler brings extensive experience in content, brand strategy, and communication. Before joining Xentral, she worked in various roles where she developed content projects for digital brands, startups, and agencies. Along the way, she learned how crucial it is for content to be not only creative but also measurably effective.

She has seen how content, storytelling, and brand building come together and how strong content directly impacts customer retention, visibility, and growth.

Education 

Elisabeth has a background that combines both creativity and analytical thinking. Her studies focused on communication and media, complemented by hands-on experience in editorial work, content management, and digital marketing.

Role at Xentral 

In her role at Xentral, Elisabeth is responsible for content marketing and brand communication. From the very beginning, she has played a key role: staying close to customers, observing how they structure their daily work, which processes are particularly time-consuming, and where Xentral delivers real value.

This results in content that is not just theoretical, but practically helpful, for example, by explaining complex processes or showcasing best practices that demonstrate how Xentral simplifies everyday work.

Personal 

Outside of work, Elisabeth loves innovation and remains endlessly curious. She follows trends in brand management, content technologies, and digital media. At home or on the go, she enjoys thinking about how communication can be done differently - clearer, more useful, and more inspiring.

For her, good stories are not just beautiful; they serve a purpose: helping people work better, feel understood, and grow.